SPAR helps the market launch of innovative Hungarian producers

The product innovation competition of Hungaricool by SPAR has turned to the finish line: the winning goods will be on the shelves of INTERSPAR hypermarkets at the end of March this year and will also be available in the online shop. The program, launched last year, is helping the creative entrepreneurs of the Hungarian agricultural and processing industry, especially now, in the economic situation caused by the pandemic. (X)

SPAR supports domestic product innovations with a unique initiative

The department store chain, in cooperation with the Agrármarketing Centrum (AMC), launched the Hungaricool by SPAR product innovation competition. During the competition, which started last year, the organizers were looking for creative foods that also consider environmental sustainability. For the most talented developers, it will be a step forward to offer their products in all INTERSPAR stores from the end of March 2020, and I will also be able to buy them in the SPAR online shop.

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We defeat the epidemic at home

The assistance is particularly important in the current period, as the solution to the economic difficulties caused by the coronavirus pandemic will be enhanced by all solutions and measures aimed at improving production and management.

Hungarian small businesses are on the starting line

About 300 companies are moved by the product innovation competition. The action is proof that the company trusts in the strength and talent of Hungarian small businesses. The eight product developments, which were rated the best in the store chain in 2019, will receive all the support to enter the market and reach a wide range of customers as efficiently as possible.

Help for a successful market start

The products considered the most promising by the professional jury were able to compete at last year's event of the National Agri-Food Exhibition and Fair. The best of these product developments - after general commercial and marketing preparation - took part in a special six-month mentoring program to support the supply chain chain business. In addition to attention-grabbing displays, SPAR ensures the success of small business products with custom-designed coolers designed specifically for this purpose.

The products are available in INTERSPAR stores and online: www.spar.hu/onlineshop

The official website of the competition is www.hungaricool.hu

(Source: Editorial)

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